Privacy Policy

PCE INSTRUMENTS UK LIMITED ("We") are committed to protecting and respecting your privacy. This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
The protection of your personal information is very important to us, below we would like to inform you in detail about how we deal with them. Of course, all statutory provisions of the General Data Protection Regulation (GDPR) and of other regulations related to data protection are observed.

1. PURPOSE OF DATA PROCESSING

Purpose A: recording the number of website visits based on the IP address to evaluate the number of visitors and viewed pages
Purpose B: Recording the system events based on the IP address for troubleshooting
Purpose C: Phone no. and other details on request –for the purpose of requesting a product presentation or to send an inquiry about a purchase order/an order, as agreed by the visitor
Purpose D: Title, name, given name, address, email, phone – fax and mobile no. on request, as well as consent to newsletter subscription – for the purpose of registering new customers
Purpose E: Google Analytics is used to analyse how a visitor uses the website. To do so, Google records customer data about technical characteristics and activities of the visitors of the website, via page views. These customer data are evaluated by a processing software to create reports that can contain information about the duration of the visit, approximate geographical origin, origin of visitor traffic, exit pages and visitor flows.
Purpose F: Google Maps provides access to maps to help find and visualise our location.
Purpose G: Youtube provides videos to visualise content. These are embedded via iframe.
Purpose H: Newsletter subscription and sending serve the purpose of generating orders and providing information about our company and our products and services.
Purpose I: Initiation and settlement of a purchase agreement

2. LEGAL BASIS FOR DATA PROCESSING

Data for the purposes A, B, E, F are processed on the basis of legitimate interests according to Art. 6 (1) (f) EU GDPR.
Data for the purposes C, D are processed on the basis of the voluntary consent of the person affected according to Art. 6 (1) (a) EU GDPR.
Data for the purpose I are processed on the basis of fulfilling an agreement according to Art. 6 (1) (b) EU GDPR.

3. LEGITIMATE INTEREST OF THE PROCESSING PARTY

On purpose A: The website is used to gain new customers and to transfer information to pro-spective buyers. In order to be able to measure the effectiveness of this website and to im-prove the website on the basis of these data, the data mentioned in purpose A are collected.
On purpose B: To be able to guarantee the technical availability of the website permanently, system events are saved and evaluated. To be able to recognise and prevent events effected on purpose, all events are saved along with the IP addresses.
On purpose E: The website is used to gain new contractual partners and to transfer information to prospective contractual partners. For this purpose, it is important to adapt the website to the visitor’s requirements as much as possible and to ensure maximum reach. In order to be able to measure the effectiveness of these measures, the data are collected.
On purpose F: To be able to provide you with a map service and to avoid having to operate an uneconomical website, we allow you access to the free map of Google Maps.

4. RECIPIENT OF THE DATA

Our contractual processor – expeedo Michael Balzer e.K., Helkenberger Weg 9, 58256 Ennepetal, Germany - may always access the data for hosting, operation or for further development of this website.
Moreover, the data will be forwarded to the following parties:
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA

5. DURATION OF DATA RETENTION

Purpose A: 12 months
Purpose B: 6 months
Purpose C: 6 months
Purpose D: permanently or until you unsubscribe
Purpose E: 14 months
Purpose F: 12 months
Purpose G: 12 months

6. USERS‘ RIGHTS

As a person affected by data processing, you have the following rights at no charge:
a) You can revoke your voluntary consent at any time (right of revocation).
b) You can always request an overview of all data about you we have recorded (right of access).
c) You can always request deletion of data which are not subject to any legal or contractual retention requirements without being charged for this (right to erasure).
d) You can always restrict your consent to data processing to certain areas (right to restriction).
e) You can always object to data processing if the data are used to pursue the public interest or legitimate interests of the controller if there are reasons resulting from your particular situation (right to object).
f) In case any of the data about you contain errors, you always have the right to rectification of these data (right to rectification).
g) You have the right to receive your personal data in a structured, common and machine-readable format or have those data transferred to a third party (right to data portability).

7. INFORMATION ABOUT COOKIES:

To make visiting our website user-friendly and to enable the use of certain functions, we use "cookies". These are data which are stored on your end device. The technically necessary (required) cookies generally used by us are deleted again after the end of the browser session, i. e. after closing your browser ("session cookies").
Cookies that are not technically necessary are only used with your consent. These remain on your end device and enable us to recognise your browser on your next visit ("persistent cookies"). We use such cookies for functional purposes such as the saved shopping cart. Functional cookies are not used by us for tracking purposes but exclusively for the realisation of functions.
If you allow all cookies, we also use tracking cookies for marketing and analysis purposes to optimise our portfolio and our searchability on the web. This type of cookie is also passed on to external service providers who can link them to a user profile to track your activities on the web. We select our service providers with due regard to compliance with data protection obligations. We have no influence on the functionality of your browser. However, you can usually set your browser so that you are informed about the use of cookies and then decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

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